“User Experience (UX) Explained for Best Practice Website Creation “
“User Experience (UX) Explained for Best Practice Website
Creation “
Before diving into this topic lets first briefly describe
what Ux Design is and also what Content management systems are. User experience
is how a user interacts with a product, system or service, in our case a CMS
Website. It covers the aspects of usability, design, navigation and impressions.
“Ux design is like the blueprint of a house, it plans how to help people get in
and out, and from one room to the next. Content
management systems is simply a tool that helps you build a website without
needing to write all the code from scratch, a CMS handles all the basic
infrastructure of creating a site. The most common CMS sites are blogs,
ecommerce store and portfolios.
To tie them both together There is five main reasons to invest in UX Design when creating a CMS System , improve the customer experience , decrease the bounce rate , drive eCommerce sales , cut customer service costs and improve ranking signals . The site forgeandsmith went into great detail on this for one of their posts so I will give a brief summary of each. A good UX design improves the customers experience wile using the website as it encourages interaction , by the use of call to action buttons , newsletter sign ups or suggested next steps , it allows a customer to move throughout your site easily , thus creating a good user experience. When we land on a website , we base everything off first looks , this is where good UX design is good practice during website creation, a clear , strong UX design will lead to customers more likely to stay on your site . eCommerce is an essential part of CMS sites , and a strong UX is crucial for these sites as in can prevent cart abandonment , simply has you are being drove back to your cart through this strong UX design . Cutting customer service costs is a self explanatory one , if the site is easy to use , all the necessary info is easy to find , there will be less helpline calls . Improving ranking signals revolves around SEO which for google , values mobile friendly pages which have fast load speeds , so when creating your CMS website take into consideration all aspects of the process , imagine you are the user on the site
In Google Senior UX Designer Mustafa Kurtuldu’s talk , he goes for designing for speed on a website , the best practice you can have when website creating is simply designing for speed , yes you want to hold the customer on your site for as long as possible but you also want to make content easier to find , as he states “finding the wrong content is the most annoying thing when on a website . Financial times is an example which cant target all users since they have a small budget so the created an algorithm called “the tipping point” which highlighted when a user looking at more the five articles a month that user is more likely to subscribe , put if they push that to 9 articles a month they will definitely subscribe , so they managed this by increasing the site loading speeds, 1 seconds faster increased engagement by 5%, he also showed a statistics that 51% of users would not make a purchase on a mobile site if it loaded slowly. So when we a creating CMS websites we need to take this into consideration yes it could look amazing and have loads of cool features but if the UX principal of fast loading times isn’t there , people will simply be leaving your site to quickly.
I also had a watch of Flux academy free website design course , specially episode 12 which was “Best ux/ui practices for web design “. Straightaway showing the importance of navigation in a website , demonstrates apples website as a good example of navigation as it lowers the customers to have a good user experience has everything is easier to fins , you cant get lost. Buttons are crucial practice for good UX deign on websites, so when creating a website we need to create easy to distinguish buttons. He looked a a car sales website which is a very large CMS website , it is a very clustered site which is hard to navigate and if it was me personally on the site I would’ve left immediately, compared to the easy flow of a website like car zone or done deal , which follows amazing UX principles to create amazing CMS website.
So to summarize , User experience (UX) is crucial for Website
Creation since is allows us to create websites which are made for the actually people
who will be using the sites . You can have the most amazing CMS site but if it doesn’t
follow the basic UX principles it wont stand a chance , people now adays look
for easy and simple solutions they don’t wont to find themselves on a hard to navigate
, clustered , slow site . That is the sole purpose of Universal design in Content
management systems type websites .
All LINKS ARE HERE .
https://www.youtube.com/watch?v=Drf5ZKd4aVY
https://www.youtube.com/watch?v=Cn2KgB_01mE
https://forgeandsmith.com/blog/ux-vs-ui-how-they-work-together-in-web-design/
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